Spectrum Personas
Spectrum Personas
Because your customers aren't one shade — they're a spectrum
At DreamgateAI, we’ve distilled Australia’s complex population into 9 clear, data-backed personas — each reflecting real-world differences in income, culture, life stage, and consumer behavior. Personas uncover the values, motivations, and behaviours behind every household — not just who they are, but why they act. They help you:
