Our Process
Let’s understand your customer better Spectrum Persona simplifies it for you
01
Spectrum Personas
Match each customer by address to one of Australia’s 9 key consumer personas — giving you a clear view into their behaviour, lifestyle, and buying context
02
Address API
Our Address Lookup API plugs seamlessly into your CRM, website, or app — helping you capture structured, accurate address data in real time. But it goes beyond validation. Each captured address can be instantly matched to one of Australia’s Spectrum consumer personas, giving you immediate context on who your customer is, how they live, and what motivates their decisions. From clean data to deep understanding — all in one API
03
Spatial Targeting
Target customers based on where they live, move, and shop. We help you understand your customers through their geographic context — whether they live near a shopping centre, are far from a competitor’s store, or commute via a nearby train station. By layering spatial intelligence into your marketing, we enable hyper-local targeting that drives relevance, efficiency, and results. It's precision marketing — grounded in place.
04
Customer Segmentation
For every address, we provide access to over 36 demographic, lifestyle, and psychographic variables — giving you the power to segment your customers with depth and precision. We work closely with you to turn this data into actionable customer groups, helping you identify the right messaging, channels, and products that truly resonate. Whether you’re looking to refine your targeting, personalise your campaigns, or build smarter product strategies — we help you understand your audience from the inside out.
05
Market Intelligence
We help you uncover what your competitors are doing — from business listings and web scraping to deep market insight powered by our national data assets. Whether you're looking to map competitor locations, understand their reach, or explore gaps in the market, we can work with you to design custom research and deliver the answers you need. Have a question about anything in Australia? Just ask — we’ll help you find the signal in the noise.
From concept to execution, let’s build something great together.