1. Holistic Health and Wellness Priorities

• Consumers increasingly prioritize quality sleep and mental health, with 63% focusing more on these areas than five years ago. Activities such as spending time in nature (60%), massage and muscle relaxation (40%), yoga and meditation (35%), and aromatherapy (24%) are gaining popularity as part of wellness routines18.
• A comprehensive mind-body approach is prevalent, with 84% prioritizing physical health, 74% mental health, and 71% emotional well-being, reflecting a balanced view of what it means to be healthy6.

2. Proactive and Preventative Health Management

• 70% of global consumers see themselves as proactive in managing their health, and 57% place more emphasis on aging well compared to five years ago. This has led to 55% willing to spend over $100 monthly on nutrition, self-care, and physical and mental health1.
• Functional nutrition is a major growth area, with consumers seeking foods and beverages that offer specific health benefits such as energy, gut health, immunity, and musculoskeletal support. This includes fortified foods, supplements, and ingredients like protein, nootropics, adaptogens, and probiotics23.

3. Trust and Transparency in Wellness Products

• Despite willingness to invest, 82% of consumers demand more transparent and easier-to-understand labeling on health and wellness products. A lack of trust in product efficacy prevents 25% from making healthier choices, highlighting the need for credible, clear communication by brands110.

4. Integration of Technology and Personalized Wellness

• AI and wearable technologies are increasingly used for personalized health management, offering tailored fitness, nutrition, sleep, and mental health insights. This integration makes health optimization more accessible and data-driven7.
• Personalized wellness is expected to surge, with 78% of consumers intending to invest in new wellness products or services by the end of 20259.

5. Workplace and Lifestyle Wellness

• Organizations are embedding wellbeing into culture and governance, focusing on holistic employee development, psychological safety, and social connection to enhance engagement and performance4.
• Wellness travel and slow living are rising trends, with consumers seeking nature-based experiences and slower-paced lifestyles to support mental health and meaningful social connections9.

6. Sustainability and Self-Care

• Eco-friendly self-care practices, such as refillable skincare and biodegradable packaging, are becoming integral to wellness lifestyles, reflecting a broader commitment to environmental sustainability alongside personal health7.
• Self-care is especially prominent among women, who are investing more in weight management, mindfulness, and holistic health routines, including practices like gua sha, immunity supplements, journaling, and Pilates6.

Summary

In 2025, health and wellness are defined by a shift from short-term trends to enduring lifestyle choices emphasizing holistic well-being, proactive health management, and sustainability. Consumers demand transparency and personalized solutions supported by technology, while workplaces and travel experiences adapt to foster mental and emotional health. This evolution marks a mature, integrated approach to wellness globally.