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02Jun

How can Australian businesses leverage direct mail for maximum marketing impact

Australian businesses can leverage direct mail for maximum marketing impact by combining personalization, integration with digital channels, and data-driven targeting, supported by strong creative design and clear calls to action. Key strategies include:Personalization: Use variable data printing (VDP) to customize each mail piece with the recipient’s...
02Jun

Are there recent updates on Australia’s address data accuracy or quality standards

Recent updates on Australia's address data accuracy and quality standards highlight ongoing efforts to improve the reliability, timeliness, and accessibility of address information:The Australian government emphasizes open and accurate address data to support better services for citizens and businesses. Governments and businesses can now more...
02Jun

How are government agencies using address data to deliver better citizen services

Government agencies in Australia are using address data to deliver better citizen services in several impactful ways:Accurate Service Delivery and Targeting: Foundational address data ensures that services reach the correct locations, reducing errors and improving delivery accuracy. This is crucial for programs like voting, census operations,...
02Jun

In what ways is precise positioning data enhancing location accuracy across Australia

Precise positioning data is significantly enhancing location accuracy across Australia through several advanced technologies and infrastructure initiatives:Centimetre-Level Accuracy Nationwide: The Positioning Australia program delivers sub-meter to centimetre-level positioning accuracy across the Australian continent and offshore areas. This is achieved despite the continent's rapid tectonic movement, by...
02Jun

What are the latest developments in Australia Post’s address data offerings

Australia's address data is being leveraged extensively to improve location-based services across government, business, and community sectors through several key developments:Government Service Delivery and Citizen Engagement: Accurate address data enables governments to provide better, more targeted services by ensuring correct delivery points and improving demographic accuracy....