Shoes Direct

Project Details

Shoes Direct

Despite having nearly one million customer addresses, this major eCommerce brand had very little understanding of who their customers actually were. As a top seller across Amazon, eBay, and other marketplaces in Australia, they had scale — but no segmentation. Without access to customer demographics or buying context, their ability to personalise products, messaging, or marketing strategy was limited.

Our Process

Solution

Dreamgate was engaged to enrich their customer database using our Spectrum Personas — a national customer segmentation model built from 15M+ Australian households.

By linking each address to detailed demographic, psychographic, and lifestyle insights, we helped them uncover:

  • Their core customer personas

  • Hidden opportunities in underserved segments

  • Patterns in geography, income, life stage, and purchase intent

Beyond Expectations

See what our clients are saying!

Dreamgate gave us the customer clarity we were missing. We identified new segments, refined our range, and saw results fast. Super easy team to work with

Danielle M., Head of eCommerce, Shoes Direct

Dreamgate made it easy to understand who we should be targeting. The insights helped us focus our digital campaigns and bring in better-quality leads.

 James L., Director, Loan Choice

Working with Dreamgate was a total win. We finally know who our customers are — and it changed how we plan everything from promos to ad campaigns. Results speak for themselves!

Anita R., Co-Founder, DealClub

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