Proximity Analysis
Proximity Analysis
How Partybay Unlocked 30% Sales Growth by Understanding Their Customers Through Geo-Spatial Intelligence
Challenge
Partybay, one of Australia’s top Amazon sellers, had strong sales but limited visibility into who their customers were and where their demand was coming from. Without that clarity, they couldn’t optimise their product range or tailor their growth strategy.
Solution
Dreamgate deployed our Geo-Spatial Intelligence and multi-dimensional household profiling to map customer locations and behaviours.
Key insights revealed:
📍 A large share of customers lived 10+ km away from discount retailers like Kmart, Big W, and Spotlight
Customers were primarily ethnically diverse, living in outer suburbs with low to medium household income
Their buying drivers were clear: convenience and affordability
We then benchmarked Partybay’s product range against Kmart and Big W’s to uncover gaps in offering.
Partybay expanded its range to better meet customer needs Introduced high-demand, value-focused SKUs in underserved categories Achieved a 30% increase in sales within just a few months