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How are millennials and Gen Z driving the growth of wellness markets globally
1. Holistic Health and Wellness Priorities 2. Proactive and Preventative Health Management 3. Trust and Transparency in Wellness Products 4. Integration of Technology and Personalized Wellness 5. Workplace and Lifestyle Wellness 6. Sustainability and Self-Care Summary In 2025, health and wellness are defined by a shift from short-term trends to
The Secret Romance Killer: What’s Destroying 47% of Australian Relationships
Australians are emotionally fulfilled—but physically frustrated. According to Ipsos’ 2025 Love Life Satisfaction Survey across 30 countries, 75% of Australians say they feel loved, yet only 53% are satisfied with their romantic or sexual lives. The emotional connection is intact, but intimacy is under pressure. This isn’t just a personal
Australia’s Happiness Crisis: Why Financial Stress is Crushing Consumer Wellbeing
Australia’s Happiness Crisis is Crushing Consumer Spending Australians are 15% less happy than 14 years ago, and it’s reshaping the entire retail landscape. Financial stress has become the primary happiness killer for 62% of unhappy Australians, creating a consumer market obsessed with value and driven by anxiety. The Great Generational
Why do behaviour-based offers outperform demographic approaches in Australia
Australian retailers are witnessing a retail revolution where behaviour-based offers are delivering 500% higher response rates than traditional demographic targeting. While competitors waste millions on generic “women aged 25-44” campaigns, smart retailers are tracking actual shopping behaviors and achieving explosive conversion rates that are reshaping the entire industry. The Demographic
What role does personalised messaging play in increasing loyalty in Australia
How Personalised Messaging Transforms Customer Loyalty in Australia’s Retail Battlefield In Australia’s hyper-competitive retail arena, where loyalty has declined from 77% to 69% in just two years, personalised messaging has emerged as the ultimate loyalty weapon. With Over 86% of Australian consumers are members of at least one loyalty program
How can segmentation help Australian retailers stand out in a competitive market
In Australia’s brutally competitive retail landscape—where retail insolvencies increased 14.2 per cent year on year in the six months to December 2024 Australian retail in 2025: Key trends, challenges and opportunities – Inside Retail Australia and brands like Godfreys, Booktopia, and Dion Lee collapsed—smart segmentation has become the ultimate survival